omnikom Strategic Partnership Executive Direction

Omnikom × VA Hub × 50 Hill

Strategic
Partnership

Outbound seller-acquisition infrastructure for real estate operators

Strategic partnership review ✿

Executive Summary

Building the seller-acquisition infrastructure

Omnikom is building the outbound seller-acquisition infrastructure for real estate operators, combining a full operating stack into one managed layer.

01 — DATA & CONTACT
Reach the right sellers
  • Real estate data and skip tracing
  • Dialer and calling infrastructure
  • Trained cold callers and ISAs
02 — QUALITY & SYSTEMS
Operate with control
  • Quality assurance and performance management
  • CRM workflows and automation
  • Proprietary AI systems
03 — QUALIFY & ROUTE
Convert to opportunities
  • Seller qualification and nurture
  • Opportunity routing and handoff
  • Structured around two partnership models

The Partnership

Two Partnership Models

One partnership, structured around two distinct models.

MODEL 01

White-Label Real Estate ISA Services

For agents, brokerages, investors, and wholesalers that already have their own leads, technology, and acquisition systems.

  • Trained real estate ISAs
  • Lead follow-up and qualification
  • Appointment setting
  • Database reactivation
  • CRM management
  • QA and performance oversight
  • AI-assisted workflows

VA Hub scales the workforce. Omnikom provides the training, systems, QA, workflows, and AI layer.

MODEL 02

Dedicated Seller Acquisition Infrastructure

For operators that need the entire outbound acquisition function built and operated for them.

  • Data and campaign strategy
  • Skip tracing, dialers, and phone systems
  • Dedicated callers and ISAs
  • Training and QA
  • Seller qualification and nurture
  • CRM automation and AI systems
  • Reporting and opportunity routing

The operator retains appointments, underwriting, negotiations, contracts, licensed activities, and closings.

The Core

The Core Distinction

ISA Services place trained people inside an existing system.

White-Label ISA Services

Omnikom Acquisition Infrastructure provides and operates the system itself.

Dedicated Infrastructure

Strategic Alignment

Three capabilities, one platform

VA Hub

Staffing, recruitment, administration, and distribution.

Omnikom

Real estate outbound infrastructure, proprietary AI, automation, training, and operations.

50 Hill / We Buy SF Bay

Market expertise, transaction execution, and closing capability.

Strategic Opportunity

The Service Ladder

A clear path to serve the market at every level of engagement.

1

Dedicated real estate ISAs

2

Managed ISA departments

3

Database reactivation and outbound teams

4

Complete seller-acquisition infrastructure

5

Enterprise AI and workflow systems

Executive Direction

Launch two controlled pilots

Prove the model in-market, then scale the platform.

PILOT 01

A white-label real estate ISA program through VA Hub.

PILOT 02

A dedicated acquisition lane for 50 Hill or We Buy SF Bay.

The Long-Term Objective

The Operating Model

01VA Hub scales the people.

02Omnikom builds and operates the infrastructure.

03The real estate operator converts the opportunities.